adidas shapes the future of Sports and Fitness. The world’s leading sporting goods company aims to enable consumers of all ages to harness the power of Sports in their lives, offering inspiration and the right sporting equipment for any sport. “THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES”. adidas, designs, manufactures and owns the best sports and fitness products in the world, delivering top-level service and experience in the most sustainable way. The driving force behind the authentic sports brand is innovation and distinctive call-to-action. Creativity is the trigger – whether it’s on the floor, on the pitch or on the road – and inspiration.